The SME Growth
Master Class
2025
Master business foundations, sales excellence, and sustainable growth strategies with proven techniques from industry experts
Transform Your Business
Gain proven strategies and practical tools for sustainable growth through our comprehensive training modules
Strategic Foundation
Build scalable business structures with clear vision, validated concepts, and strategic positioning for sustainable growth
Sales Excellence
Master proven sales strategies, 7-stage pipeline optimization, and closing techniques that convert prospects into profitable customers
Systems & Operations
Develop automated systems, SOPs, and operational structures that enable business growth without constant oversight
Trust & Objection Handling
Learn advanced objection handling, ethical persuasion techniques, and trust-building strategies for higher conversion rates
Financial Mastery
Gain essential cash flow management, profit-first mindset, and financial discipline for business sustainability
Multi-Channel Prospecting
Master low-cost prospecting methods across WhatsApp, Facebook, email, and cold calling to fill your sales pipeline
Innovation & Strategy
Develop entrepreneurial mindset, strategic thinking, and innovative approaches to business challenges and opportunities
Market Positioning
Create compelling value propositions, understand market dynamics, and position your business for competitive advantage
Master Class Schedule
A comprehensive 8+ hour journey through business growth fundamentals with expert-led sessions
Comprehensive Curriculum
Four expertly designed modules that build upon each other to create a complete business growth framework
Foundations for Business Growth
Mindset, Strategy & Structure
Learning Objectives:
- The Entrepreneurial Mindset: Thinking Like a Founder
- Vision, Grit & Execution: The Psychology of Growth
- Leadership vs Management: What Every Business Owner Must Master
- Validating Your Business Idea in the Real World
- Defining Your Unique Value Proposition (UVP)
- Creating a One-Page Strategic Business Plan That Actually Drives Action
- Pricing for Profit: How to Set Prices That Grow Your Business
- Understanding Compliance, Registration & Business Formalization in Zambia
- + 6 more topics...
Key Outcomes:
- Clear entrepreneurial mindset and founder thinking
- Validated business concept with strategic planning
- Financial management and operational systems
- Growth and scaling strategies implementation
- Leadership and team building capabilities
Sales Strategies & Closing Techniques
From Prospect to Close Excellence
Learning Objectives:
- Understanding the Sales Process: From Prospect to Close
- The 7 stages of a winning sales pipeline
- Identifying where and why most sales are lost
- Sales cycle optimization for fast-moving SMEs
- Low-cost prospecting methods (online and offline)
- Leveraging referrals, business networks, and platforms like WhatsApp & Facebook
- Using email, cold calling, and content to fill your pipeline
- The structure of a great pitch (problem > solution > benefits > proof > call to action)
- + 1 more topics...
Key Outcomes:
- Complete 7-stage sales pipeline mastery
- Effective prospecting and lead generation strategies
- Professional sales pitch structure and delivery
- Multi-channel prospecting across digital platforms
- Systematic approach to sales process optimization
Advanced Sales Mastery
Building Trust & Closing Deals
Learning Objectives:
- Building Trust & Overcoming Objections (People Buy People)
- Why customers say 'no' and how to respond effectively
- Emotional triggers and how to use them ethically
- Handling price resistance and 'let me think about it'
- Top 5 most common objections and how to handle them
- 5 proven closing techniques: Assumptive, Urgency, Summary, Takeaway, Trial Close
- Cold Calling scripts and templates
- Cold email templates and sales scripts
Key Outcomes:
- Advanced objection handling skills
- Ethical persuasion and trust-building techniques
- 5 proven closing techniques mastery
- Ready-to-use sales scripts and templates
- Higher conversion rates and deal closure success
Sustaining Business Growth
Cash Flow, Systems & Scaling
Learning Objectives:
- Mastering Cash Flow Management and controlling costs without killing innovation
- Customer Retention & Repeat Sales Strategy with relationship management & upselling
- Building Systems That Scale with Standard Operating Procedures (SOPs)
- Automation tools for SMEs (invoicing, marketing, support)
- Financial Discipline for Growth: Profit-first mindset
- Budgeting during scale and managing debt during expansion
- Understanding when to grow and when to pause
- Team Development & Culture Building for long-term growth
- + 1 more topics...
Key Outcomes:
- Cash flow mastery and financial discipline
- Automated systems and SOPs for scalability
- Customer retention and upselling strategies
- Team development and culture building skills
- Strategic growth timing and decision-making abilities